Beer Wars
Saturday, April 18th, 2009The documentary “Beer Wars” simultaneously demonstrates what is best and worst about America. The best comes from the hundreds of brewers who have rejected the notion that Americans only have a taste for the nearly tasteless light pilsners concocted by Anheuser-Busch, Miller and Coors and who have devoted their lives to creating and selling better beers. The worst comes in the form of the outmoded laws that effectively give the mega-breweries control of beer distribution in America, as well as the Washington lobbyists and interest groups who spend millions of dollars every year to keep the notorious three-tier system in place.
There are certainly many other industries where the same kind of story (passionate upstarts vs. corporate behemoths) could have been told, but the American beer industry is currently in such a state of hyperactivity that it would be difficult to find a more entertaining subject. Filmmaker Anat Baron, although she appears in the documentary, does a good job of staying out of the way and letting the fascinating personalities of the beer world tell this story. From Dogfish Head Brewery founder Sam Calagione (think: telegenic surfer dude with a brain and a heart and a rapidly growing company) to President of the National Beer Wholesalers Association David Rehr (think: this man would say or do anything for money and may quite possibly have a forked tongue), Baron’s camera rarely lingers upon anyone or anything that isn’t interesting in some way.
“Beer Wars” premiered on April 16 with a simulcast in 440 theaters across the U.S., followed by a live Q&A with some of the brewers and experts who appear in the documentary (including Ambitious Brew author and friend of The Urban Elitist, historian Maureen Ogle). The theater where I caught it, the Chelsea Clearview in NYC, was about 95% full (two other theaters in town were also showing it), and the audience there certainly reacted positively. A spontaneous cheer arose when the Yuengling segment began and ruddy, fifth generation owner Dick Yuengling appeared on the screen (PA in the house?). And there was a collective gasp when the film revealed all of the beers that Anheuser-Busch imports and distributes: Bass Ale, Boddingtons, Beck’s, Hoegaarden, Leffe, Stella Artois and several others. In case you’ve ever wondered why these imports and not others are so prominent in the U.S., Anheuser-Busch’s involvement is the reason (not necessarily consumer demand).
The problem for the rest of you is that there’s no evidence that “Beer Wars” will have an ongoing theatrical release. This, I suspect, will change, but get it in your Netflix Queue, just in case.
P.S. Beer distributors are SUPER CREEPY!












